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Dealing with too many choices

99% of the time, I am grateful that I live in the 21st century – but a part of me wishes that I could go back to the 18th century. Not the unpleasant parts, mind you. But the idealized parts of it, coupled with the fact that you usually followed in the footsteps of your parents.

If your Dad was a farmer, you were probably going to be a farmer too. You didn’t have much of a choice, and that sounds a bit liberating.

A (simplified) view of your options if your Dad was a farmer. Hint: There were none.

Right now, I’m getting to a point where there is no “right answer”, and I’m having some trouble dealing with that.

Initially, my path was clear:

Public school ➡ High School ➡ University.

The options I evaluated for my education. Hint: There were none, as I was fairly certain about what I wanted to do.

But after that point, there is no “default path”. Rather, the options feel like this:

After university there are 1000 choices, and you never know where each of them goes.

Should I work within consulting? Become a developer? Work in product management? And at which company? I am in a very privileged position: I have a great education, a large network, and I probably will not have an issue finding employment.

But still: Trying to figure out which one of the choices I should make is difficult.

Mo’ choices mo’ problem

It’s a bit like the classic quote from The Notorious B.I.G. in the song “Mo Money Mo Problems”:

I don’t know what they want from me
It’s like the more money we come across
The more problems we see

The Notorious B.I.G.

And it seems like the same is true with choices.

More choices don’t actually make us happier; often, they bring along more negatives than positives:

Source: https://www.swarthmore.edu/SocSci/bschwar1/Sci.Amer.pdf

The reason is simple: Whenever we have a lot of choices, it is easier to think that we have made the wrong choice. The one jar of jam we chose was not the best; one of the 50 others were.

Maximize or satisfice

In these cases, experts suggest that there are two different types of people: Maximizers and Satisficers.

Maximizers want to choose the best possible product. Before buying a speaker, they might spend 5 hours reading reviews online of which speaker is the best one for their budget. They want to avoid making the wrong choice.

Satisficers simply want to make a choice that is “good enough”. Instead of trying to choose between 10 speakers to find the best one, they set up a few criteria and pick the solution that fills those criteria. Afterwards, they don’t worry too much about what could have happened.

So when choosing our careers, we should probably adopt some points from the satisficers: Do not try to plan everything down to the small details. Choose some criteria and pick a job based on that.

By Christian Bøgelund

I love creating projects within the space of IT and business. I've been lucky enough to be the founder of Conflux, the author of Guldbog. Right now, I'm studying Software Technology at DTU.

These articles are my random musing about life.

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